3 Big Sales Objections CEE Software Houses Hear – And How to Beat Them
3 Big Sales Objections CEE Software Houses Hear – And How to Beat Them Share this article Share on facebook Share on twitter Share on
Chief Commercial Officer Wei-Hai Chu of US E commerce solution DataFeedWatch talks about how they’ve scaled to almost triple their sales force over a year of working with NorthStar
Managing Director Jakub Probola and the T-Mobile Hub:raum Team share why they’ve partnered with NorthStar since 2014 to teach sales and pitching to prospective Deutsche Telekom tech company investments
Ian Bori and Nunu Cohaeia of ride-hailing service Bolt discuss their gains from using NorthStar concepts with clients in European and African markets
COO Pawel Kozlowski explains why having members of the tech team learn sales was so important at u2i
The Biz Dev Team at Europe’s largest Python dev house STX Next share the sales improvements they’ve made since working with NorthStar
CEO Blazej Abel talks about why focusing on building a sales process – not just optimizing their product – was so critical for Landingi
Who we've already helped
Matthew Harris, Director of Business Development, STX Next
Connect with a team member with expertise in your industry & market
Our mission is to help companies transform their great tech solutions into controllable sales and business results
Sales is a learned skill - it's nothing you are born with! First you have to learn the processes of sales and the technical skill.
The idea is analogous to the classic R&D process. What we help out with is building and testing the sales process in parallel with the product development.
We help you test both, and create an optimal strategy for your product/service to be sold and scaled most efficiently.
We help out with building a full-structure strategy of B2B sales, implementing a variety of tools, and combining the data from those sources to a single connected business intelligence tool for higher efficiency sertanty on taken decisions.
Simple experience in the sales field often isn’t enough to bring in results, build trust and negotiate contracts. We help find, hire and onboard the best candidates so you bring in results faster.
When creating an efficient sales strategy, we focus not only on different steps of the strategy - but also on how to optimize and automate it. The end result is saving a lot of time, money and stress.
What we help with is creating an efficient lead generation process tailored to the target group’s needs, building sources of leads compliant with local regulations and creating channels to approach them to open opportunities for product /service demonstrations.
What we do is take on the sales management or even the entire sales operations as an outsourced team. We run prospecting, meetings, negotiations, leadership, team recruitment, sales analytics and more, so you can focus on creating and delivering the perfect product to your client.
Our mission is to help each tech (and B2B) company transform their great technological solutions into controllable sales and business results by implementing tailored sales processes, strategies, operations, building teams and identifying optimal sales channels.
Jakub Probola, Managing Director, T-Mobile hub:raum Krakow
Connect with a team member with expertise in your industry & market
Founder and Partner at NorthStar Consulting Group
Partner at NorthStar Consulting Group
Erik is a Respected mentor, sales and business coach. Author of “Success Made Simple”. Featured in Forbes.com, WallStreet…
Partner at NorthStar Consulting Group
Livia has fourteen years of experience in Sales and Sales Management for a 160-year-old-American company, the forerunner of today’s processes of di…
Partner at NorthStar Consulting Group
Katrin has thirteen years of experience in direct sales, recruiting and training salespeople. She spent 7 years as a sales…
Partner at NorthStar Consulting Group
Kristi holds M.A. degree in law and her main field of expertise past 7 years has been business development in direct sales companies…
Paul Pachowicz- a sales consultant with fifteen years of experience passionate about marketing and Human2Human business relationships.
Partner at NorthStar Consulting Group
Jerome has over 20 years of experience in sales and general management. An MBA graduate from ESCP-Europe, he spent seven…
Partner at NorthStar Consulting Group
Partner at NorthStar Consulting Group
Romain is a young entrepreneur focus on ramp-up team of IT and Sales organisations. Graduated from IAE Business School of Lyon…
Partner at NorthStar Consulting Group
Sylwia has 15 years of experience in the IT industry in Europe and the United States. She specializes in B2B consultative sales.
Corporate Sales and Strategy Expert
Adam has fifteen years of professional experience, gained in multinational environment within Manufacturing (FMCG, Graphics Art) and IT industries.
Andrej is a cross-cultural trainer, intercultural consultant and the first CQ (Cultural Intelligence) facilitator in Central and Eastern Europe certified by Cultural Intelligence Center, Michigan.
Pawel Kozlowski, Chief of Operations, u2i
Connect with a team member with expertise in your industry & market
Sales insights & more
3 Big Sales Objections CEE Software Houses Hear – And How to Beat Them Share this article Share on facebook Share on twitter Share on
The 3 Biggest Mistakes “Tech People” Make When Selling – And How To Fix Them Share this article Share on facebook Share on twitter Share
3 Common Sales Beginner Mistakes – And How to Fix Them Share this article Share on facebook Share on twitter Share on linkedin New to
Wei-Hai Chu, Chief Commercial Officer, DataFeedWatch
Connect with a team member with expertise in your industry & market
© 2020 North Star. All rights reserved.
Let’s connect and learn more about your situation.
Let’s have a 20-minute chat – and then if it makes sense, we’ll set up a free workshop for you and your team. The workshop gives you actionable sales ideas you can use now – and lets you check if we are a good fit.
First you have to learn the processes of sales and the technical skill.
Then it’s the hard-wired habits of mediocrity and laziness that one has to root out and change in order to build a winning mindset that can accomplish great things.
Most people simply have no idea how to do this. But these skills and mindset are in high demand nowadays.
That’s why we not only help build the process – we help the sales team implement these skills on an everyday basis – all to increase work efficiency and bring higher results.
What we encourage is not to focus only on technical aspects – but also on product communication.
The idea is analogous to the classic R&D process. What we help out with is building and testing the sales process in parallel with the product development.
But most importantly, we verify technical assumptions with real client needs at the development stage – where changes can be made more cheaply and easily vs. when the product or service is further towards maturity.
When scaling business, many leaders face the challenge of deciding the best strategy for their sales growth – for instance, choosing between building a large sales force internationally (with local reps and offices) or building out a network of distributors.
The two paths are totally different as far as efficiency, cost, and “local influence”, but also control, market penetration and the ability to scale without external financing.
We help you test both, and create an optimal strategy for your product/service to be sold and scaled most efficiently.
Most business owners know that gaining control over sales is quite often tied closely to multiple factors – understanding the data behind sales, developing a solid strategy, placing optimal business intelligence on top of it all – and being able to react and even pivot when the market demands it.
Unfortunately, just having a dashboard with general data, and implementing a CRM isn’t enough.
We help out with building a full-structure strategy of B2B sales, implementing a variety of tools, and combining the data from those sources to a single connected business intelligence tool for higher efficiency sertanty on taken decisions.
When growing a business, one of the biggest challenges is finding the best talent to lead the sales operations and bring in results.
The problem comes from an often complex recruitment and onboarding process (how to interview, test a candidate and get him to work asap).
Finding a sales leader who’s a good fit (or even a sales rep) in the tech world is often harder than finding a talented senior developer.
Simple experience in the sales field often isn’t enough to bring in results, build trust and negotiate contracts. We help find, hire and onboard the best candidates so you bring in results faster.
The bigger a company, the bigger the problems. A huge and common challenge for any effective sales and business leader is the lack of time. Time pressure and time efficiency in bringing sales results is often the biggest factor in failure or success.
It’s said you cannot buy time. But you are able to buy and implement tools that will simply save time on everyday tasks (like email follow-ups, reminders, data analysis, calendar management, tasks etc.). This “found time” adds up and makes a difference.
When creating an efficient sales strategy, we focus not only on different steps of the strategy – but also on how to optimize and automate it. The end result is saving a lot of time, money and stress.
Having a great product or service is key to success. Having someone to sell it to is even more important. When building a business, many leaders wonder how to generate leads efficiently.
This is all the more true in a time when marketing, if not setup properly, can quickly burn through budgets, and with ads being more and more expensive, with privacy regulations like GDPR or e-privacy limiting the use of cold contact.
What we help with is creating an efficient lead generation process tailored to the target group’s needs, building sources of leads compliant with local regulations and creating channels to approach them to open opportunities for product /service demonstrations.
Another common challenge of a tech company leader is evolving from a tech expert to a 360° business expert, having to take responsibility for HR, tech, sales, marketing and operations results.
Living more and more in a shared economy world, we want to find ways to outsource the areas we don’t feel confident about leading to others that focus solely on those.
What we do is take on the sales management or even the entire sales operations as an outsourced team. We run prospecting, meetings, negotiations, leadership, team recruitment, sales analytics and more, so you can focus on creating and delivering the perfect product to your client.
Coming up with a unique solution or inventing a great product does not make your company instantly successful.
The “secret sauce” is the ability to deliver the ideas behind your product with the right energy and enthusiasm to your audience – whether they be potential clients, partners or investors.
A great pitch is exciting to watch, even engrossing – all the while selling key points that engage the audience to want to learn more and move closer to “buy”.
Founder and Partner at NorthStar Consulting Group
Przemek/Simon has over sixteen years of experience in sales and managing his own businesses. He spent five years as a salesman and manager for an American company.
He was a Coach in Sales of more than 500 people in the United States. As far as achievements, he was a Top European salesman of 2006, Leader of the 10th sales team in Europe in 2006, Record Holder in sales for Poland. He applied the sales skills and success principles learnt in the USA and (co-)founded multiple successful businesses and brands on the European market, held presentations and speeches in various organizations including Stanford University via the US-Polish Trade Council.
Partner at NorthStar Consulting Group
Erik is a Respected mentor, sales and business coach. Author of “Success Made Simple”.
Featured in Forbes.com, WallStreet Journal, CNN Money, TIME Mag, MSNBC, New York Post, Washington Post and many more. Record breaking salesman for Southwestern company where he worked as a sales manager.
Coached and trained hundreds of people throughout USA and Europe.
Partner at NorthStar Consulting Group
Lívia has fifteen years of experience in Sales and Sales Management for a 160-year-old American company, the forerunner of today’s processes of direct sales in the US. For the past 6 years, she was responsible for building the company in Slovakia.
Coached thousands of people in Sales, developed top performers all over Europe. As far as achievements, she was the #1 Rookie European salesperson of 2005, Leader of the #2 sales team in Europe in 2006, Record Holder in overall Sales in Slovakia She has a Master’s Degree in Economic and Financial Math from Comenius University in Bratislava, Slovakia.
In her free time, she enjoys yoga and long-distance running, she has completed 6 half-marathons so far.
Partner at NorthStar Consulting Group
Katrin has thirteen years of experience in direct sales, recruiting and training salespeople. She spent 7 years as a sales person and a team leader for the oldest direct selling American company. After that she spent 6 years working for a worldwide fashion brand and opened up markets in Paris, Brussels, Luxembourg, Moscow etc. She has trained sales people in Canada, EU and Australia.
Has organized and led sales conferences and has performed in front of crowds of multiple hundred people. Has been on a cover of Estonian business magazine Director.
She also has a coaching background that is helpful when it comes to one on one training and selling.
Partner at NorthStar Consulting Group
Kristi holds M.A. degree in law and her main field of expertise past 7 years has been business development in direct sales companies.
She started her sales career in 2006 in American direct sales company as a sales representative knocking on doors and was ranked as No 1 European first-year dealer. After 5 years of direct sales, combined with recruiting, training, coaching and leading of sales teams she helped to build up and was running a direct sales company providing B2C sales services in Estonia for companies like Alexela Energy, USS Security, Coop, Tele2 etc.
Past 4 years she was responsible for the legal side and international operations for worldwide custom suit brand LGFG Fashion House, helping to open up markets in Australia, Belgium, New Zealand, Hong Kong, and Argentina. She is unique combination of a person who is “fluent” in all processes company needs to manage in order to operate internationally and grow its business.
Partner at NorthStar Consulting Group
Paul Pachowicz- a sales consultant with fifteen years of experience passionate about marketing and Human2Human business relationships. Successfully managed sales teams that generated millions of dollars in revenue within European, North American, Australian, and Asian markets.
Went from personal selling (working with top North American and EU startups and software companies) to advising international IT and tech companies on combining strategic planning and advanced B2B prospecting techniques. Combines business knowledge acquired in both rapidly growing startups as well as international corporations.
Emphasizes the synergy between all the crucial business elements to design processes that help business be more profitable.
Partner at NorthStar Consulting Group
Jerome has over 20 years of experience in sales and general management. An MBA graduate from ESCP-Europe, he spent seven years as a salesman and manager for an American company.
He was a Coach in Sales of more than 500 people both in the US and Europe. For several years, he was Top France salesman and Leader of top sales teams. Jerome went on to manage sales-oriented businesses as a top executive and an entrepreneur, leading organizations of 1000+ people.
For the last 3 years, Jerome has had a full-time consulting activity including Direct-Selling and B- to-B sales.
In his free time, Jerome practices Aïkido.
Partner at NorthStar Consulting Group
Born in Tehran and raised in Paris, Ardavan spent 8 years in the US’s Wild West visiting thousands of American families and selling educational material door-to-door. He ranked in the top 1% in personal sales, and 1% of all team leaders. In 2007, he moved back to France and re-invented himself as an internet marketing executive, leading a team and then a whole company. Ardavan co-founded Tinyclues in 2013 and used his magical powers (which include an uncanny ability to come up with bad puns) to build a great company, from $0 to $10M in revenue on two continents (Europe & North America). Having recently stepped down from that role, he’s now embarking on a new journey of building products and services that solve problems people face in their work and their personal life.
Partner at NorthStar Consulting Group
Romain is a young entrepreneur focus on ramp-up team of IT and Sales organisations. Graduated from IAE Business School of Lyon, he focused on IT consulting and outsourcing abroad, mainly in Central Europe. From Business Developer to Sales Manager passing by Service Delivery Manger, he opened his scope of technical competencies by focusing on quality
software delivery and SLAs/KPIs achievement. Based in Czech Republic and Poland, he helped Fortune 500 firms to build teams of 10 to 200 FTEs for 5 years.
Romain co-founded a Software House in Krakow, Poland, and a Foundation named the French Tech Cracovie labelised by the French government, and providing advices to the startup ecosystem of Poland.
He is now fully dedicated to the support of SMEs and major companies in their internationalization in Central Europe and their sales strategy.
Romain is passionate by technologies, engineering, and practicing Saxophone in his spare time.
Marketing automation expert
Romeo is an experienced marketer and sales person helping companies increase their marketing efficiency. By optimizing the used marketing channels he is capable of significantly increasing the size of trafic, with that the number of leads coming to the company and finaly transfering them in perfect time to the sales team.
He is a HubSpot, Google and Salesforce certified expert who will bring the most out of your marketing investment.
Partner at NorthStar Consulting Group
Sylwia has 15 years of experience in the IT industry in Europe and the United States. She specializes in B2B consultative sales.
For the last 10 years she has been working with software solutions which power Digital Transformation in banking, including bringing these products to a new market.
Her public speaking experience includes keynote presentations at multiple FinTech conferences in the United States, United Arab Emirates, Italy, Germany and Norway.
With a Master’s degree in Psychology and early career in Public Relations, Sylwia helps sales teams to effectively convey their message and perfect written and verbal communication.
Corporate Sales and Strategy Expert
Adam has fifteen years of professional experience, gained in multinational environment within Manufacturing (FMCG, Graphics Art) and IT industries.
Specialty: International Business Development, Startups, Strategic Consulting. Worked with many Fortune 500 companies, providing solutions supporting their growth.
Built Sales Departments for Global Companies, now focusing on Sales Consultancy
Cultural Intelligence expert
Andrej is a cross-cultural trainer, intercultural consultant and the first CQ (Cultural Intelligence) facilitator in Central and Eastern Europe certified by Cultural Intelligence Center, Michigan.
He has developed strong cross-cultural competencies while living and working in four different countries across Europe and Africa. He has a background in Sales and in HR at a national and global level. During his professional career in various multinational corporations he has developed a strong understanding of various national and organizational cultures and their implication on business behaviors.
As a cross-cultural trainer and mentor he helps individuals and organizations to improve their capability to work effectively across cultures. He holds a master degree in German and Latin-American culture as well as the master degree in higher education and pedagogy. He studied at universities in Slovakia, Austria and Spain.
Video and Webinar marketing expert